Pricing
Programs
TRANSDEF proposes several self-financing
pricing reforms. These measures, along with the enhanced
transit network and Smart Growth land use, work together
synergistically to slow the growth in auto trips, providing
better regional model results than more conventional
Alternatives:
● BART
will charge $2.00/day for parking at a list of high-demand
stations.
● As
a mitigation for the traffic otherwise generated by new
housing and as a mitigation for reduced parking
requirements, developers will enter into permanent
contracts with transit operators to provide each resident
with a monthly transit pass. Tenants will pay for the
“eco-pass” in their rent, and owners of condominiums and
townhouses will pay through their condo fee. All new
residents of the region thus have a zero effective cost to
jump on transit, thereby offsetting the large hidden
subsidy for the automobile caused by government requiring
building owners to provide parking, often for free.
● Parking Cash-out is one of the most
promising elements of Commuter Choice. Research has shown
that up to 15% of employees stop driving to work if they
are offered the cash equivalent of free employee parking or
a free transit pass. City approval of conversion of surplus
parking areas to economically productive uses will further
reinforce the densities that make transit popular and
cost-effective, and give the employer an incentive to
provide cash-out. Because MTC is still unable to model
parking cash-out, the model treats parking cash-out as if a
parking charge of $5 were being collected each day.
● Employers will be encouraged to offer
Commuter Choice to their employees, a package of incentives
for employees to commute by modes other than single
occupant auto. This includes Commuter Check, Parking
cash-out, Guaranteed Ride Home, and bike parking and
showers. While less common, concierge service and nearby
services at lunchtime support not driving alone
Legal Authority for Pricing Programs
MTC believes there will not be enough
revenue available to increase transit service for its
Alternatives. The TRANSDEF Alternative, on the other hand,
includes a significant increase in transit service. This
was accomplished by eliminating highway projects as well as
transit projects that were not cost-effective, and by
creating new pricing policies, described above. TRANSDEF
believes that MTC has the legal authority to implement this
system of pricing programs without additional legislation.
As the agency responsible for allocating transportation
funding, TRANSDEF believes that MTC has the authority to
allocate its funding in response to decisions by local
jurisdictions that contribute to better transportation
conditions throughout the region. If jurisdictions fail,
for example, to require housing projects to make monthly
transit pass purchases, for example, MTC could withhold a
portion of funding that would otherwise go to that
jurisdiction.
Transit
Transfer PoliciesTo the extent possible within the
limitations of MTC's model, TRANSDEF sought to eliminate
cost as a barrier to transferring between transit routes
and between transit systems. Instead of relying on a
technological fix such as Translink, TRANSDEF implements a
free transfer policy. By encouraging transit use, this cost
achieves a benefit for all residents of the region: It
removes both short distance and long distance drivers from
the roads.
The San Francisco Municipal Railway moves the greatest
number of transit passengers everyday in the region. MUNI
operates with a combination of proof-of-payment (pre-paid
tickets with roving fare inspectors) and free transfers.
The MUNI Fastpass, is a simple multi-ride pass that can be
shown to a driver, used in a subway faregate or shown as
proof of payment. BART and MUNI also have a helpful and
long-standing agreement to allow Fastpass holders to ride
BART "for free" within San Francisco. Low-tech solutions
like Fastpass increase ridership without the need for
costly technology-based solutions. New York City MTA
discovered this when it instituted free transfers between
the subway and its buses.